See on Scoop.it – Enterprise Social Media
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Mike Ellsworth‘s insight:
I’m not sure I entirely agree with Nick Usborne’s examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol: http://www.empathysymbol.com).
See on www.nickusborne.com
