These Four Levers Will Move People And Sell Products

See on Scoop.it – Enterprise Social Media

Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal: “I try to get people to do stuff.” Increasingly, he says, companies that want to get people into stuff-doing mode need to can some outmoded notions of advertising

Mike Ellsworth‘s insight:

The four levers – feeling, function, compatibility, and cost – work well in social media if you can get over the old mindset of repetition, entertainment, and rationality.

See on www.forbes.com