These Four Levers Will Move People And Sell Products

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Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal:  “I try to get people to do stuff.”  Increasingly, he says, companies that want to get people into stuff-doing mode need to can some outmoded notions of advertising


Mike Ellsworth‘s insight:

The four levers – feeling, function, compatibility, and cost –  work well in social media if you can get over the old mindset of repetition, entertainment, and rationality.

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