See on Scoop.it – Enterprise Social Media Before starting a blog, most prospective bloggers believe that it’s all about the writing. Yet the reality is that writing is only a small part of the total blogging effort required. Mike Ellsworth‘s …

Blogging: What I Wish I Knew When I Started | Heidi Cohen Read more »

See on Scoop.it – Enterprise Social Media Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development Mike Ellsworth‘s insight: I think the most important step in this …

Content Marketing’s Definitive Formula [graphic] Read more »

See on Scoop.it – Enterprise Social Media Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey …

4 Ways to Improve Your Online Marketing Funnel Read more »

See on Scoop.it – Enterprise Social Media It’s no secret that people are annoying on Facebook, but unfriending may not be the best option. Here are five alternatives. Mike Ellsworth‘s insight: If you feel bad about unfriending someone, you can …

5 Alternatives to Unfriending Someone on Facebook Read more »

See on Scoop.it – Enterprise Social Media If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience. Mike Ellsworth‘s insight: Here’s the …

How to Write Interesting Content for a “Boring” Topic Read more »