See on Scoop.it – Enterprise Social Media we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR …

Perhaps the most important Social Media launch of the year — Measurement Standards Read more »

See on Scoop.it – Enterprise Social Media Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place. Mike Ellsworth‘s insight: Some good, basic tips here. For the whole enchilada, get …

4 Easy Steps to Implement a Facebook Marketing Strategy Read more »

In our previous post, Create Your Community Policies, we discussed how to design your community policies, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you can use to execute your project …

Create Initial Content for Your Community – SMPG Community Building Checklist Read more »

See on Scoop.it – Enterprise Social Media If you’re a marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook.This is due to Facebook’s 20% rule, which means that any …

How to Create a Perfect Facebook Promoted Post that Doesn’t Break the Rules Read more »

See on Scoop.it – Enterprise Social Media Are you focusing on the right social media marketing? Don’t waste your time with tactics that don’t work. Market smarter, not harder. Mike Ellsworth‘s insight: You could be doing it wrong. Here are …

4 Reasons Social Media Marketing Is Chewing-Up Your Time Read more »