See on Scoop.it – Enterprise Social Media Suppose you’re in the market to hire or become a great copywriter. What are the attributes of success? Here are 50 attributes of a great copywriter Mike Ellsworth‘s insight: Use this list to …

50 Attributes of a Great Copywriter – Jeffbullas’s Blog Read more »

See on Scoop.it – Enterprise Social Media Everyone looks to content marketing evangelists for predictions. I have only one. I predict 2014 is the year you fill in the gaps in your content marketing program. Mike Ellsworth‘s insight: If you’re …

Raise Your Content Marketing Grade in 2014 | Social Media Today Read more »

See on Scoop.it – Enterprise Social Media Social Customer Service has become an X-Factor in developing lasting relationships with customers. Mike Ellsworth‘s insight: Yes, community forums are the unsung heroes, and also the best secret weapon for pleasing your customers …

Community Forums – The Unsung Hero in Social Support Read more »

See on Scoop.it – Enterprise Social Media 2013 showed us that there’s a growing global business in accumulating friends and followers. There were also social media gaffes and hacks mixed in. Mike Ellsworth‘s insight: Another year end retrospective, but worth …

5 Biggest Social Media Lessons of 2013 Read more »

See on Scoop.it – Enterprise Social Media OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. Mike Ellsworth‘s insight: This is the second post in a series about brand evangelism. See on blog.socialmediaperformancegroup.com