See on Scoop.it – Enterprise Social Media Reflecting on the past year highlights what our clients teach us about running a business Mike Ellsworth‘s insight: This is a bit of a sardonic look at working with clients – not my …

5 lessons to build a business that I learned from my clients Read more »

See on Scoop.it – Enterprise Social Media Brand marketing has changed. Cultural shifts have occurred and integration of social communication requires assimilation. Brands needs to stay fresh and relevant with customers so that they are still interested in absorbing a …

The Integration and Assimilation of Social Marketing Read more »

See on Scoop.it – Enterprise Social Media Here’s how to research your competitor’s audience growth, content engagement and profile elements to create a strong social media strategy for your business. Mike Ellsworth‘s insight: Don’t know where to start in creating …

How to Create a Social Media Strategy By Spying Your Competitors Read more »

See on Scoop.it – Enterprise Social Media Adage reported that Facebook has now openly told businesses: You’ll have to pay to reach your fans. Organic reach will continue to decline. Mike Ellsworth‘s insight: OK, this is just wrong!   "According …

Facebook Tells Businesses: Organic Reach will Fall – Get Ready to Pay to Play Read more »

See on Scoop.it – Social Selling for Lawyers 66% of social media users have employed the platforms for at least one of eight civic or political activities with social media (RT @go_galt: Interested in “Social Media and Political Engagement”? Mike …

Social Media and Political Engagement | Pew Research Center’s Internet & American Life Project Read more »