This is Exactly Why Brands Hate Social Media
So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter. The first was where a guy got on a plane and claimed to have gotten in a ‘feud’ with another passenger. He detailed how she was mean and inconsiderate
Prank feuds that involve real brands can cause damage. How should Pace have handled this? Well, first, by Being a Person (http://bit.ly/OrderBeAPerson). They should have been monitoring for this type of activity, and should have called this person out, perhaps in a humorous way, but to let all who were following know that it was a hoax.
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