How to Staff and Structure to Become a Fan-Centric Brand
First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock Star: How to Creat…
Oh, how I hate the term "brand ambassador!" I go on at length about this in a blog post (bit.ly/18fzXtI), but the idea of organizing your rabid supporters, or evangelists, is a good one.
See on www.mackcollier.com