See on Scoop.it – Enterprise Social Media First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock …

How to Staff and Structure to Become a Fan-Centric Brand Read more »

See on Scoop.it – Enterprise Social Media So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter.  The first was where a guy got on a plane and claimed …

This is Exactly Why Brands Hate Social Media Read more »

See on Scoop.it – Enterprise Social Media Google’s 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink Mike Ellsworth‘s insight: You’ll want to print this …

Google’s 200 Ranking Factors, the complete list an infographic Read more »