See on Scoop.it – Enterprise Social Media These Twitter scheduling tips and tools will help you execute a more effective social media strategy. Mike Ellsworth‘s insight: Many people think it’s not a good idea to schedule your social media posts. …
5 Ways to Use Twitter Scheduling to Enhance Your Marketing Read more »
See on Scoop.it – Enterprise Social Media CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content market… …
6 Ways to Measure B2B Content Marketing Performance Read more »
See on Scoop.it – Enterprise Social Media So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl. And they saved $1.5 Million in the process, then Mike Ellsworth‘s insight: The …
That Esurance Super Bowl Stunt and Finding the Real Value of Social Media Read more »
See on Scoop.it – Enterprise Social Media Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head.. Mike Ellsworth‘s insight: Hint: It ain’t cash. It ain’t …
You’d Be Surprised By What Really Motivates Users | TechCrunch Read more »
See on Scoop.it – Enterprise Social Media Companies need to shut up and listen instead of using social media as an advertising tool. Mike Ellsworth‘s insight: Ted Rubin gets the the heart of the matter: Social Media is Not Advertising, …