See on Scoop.it – Social Media and Marketing Research No matter what industry your brand is in, it is important to measure social media metrics to gain insight in your Page’s performance. Check out the critical ones for the CPG …
Tracking the Right KPIs: Consumer Packaged Goods Industry Read more »
See on Scoop.it – Social Media and Marketing Research Seth Godin answered a question, “How do you turn something that is considered a commodity into a Purple Cow when the lowest price is the only thing that seems to matter …
Why Your CPG Brand Isn’t Remarkable | Social Media Today Read more »
See on Scoop.it – Social Selling for B2B Emotion can work in B2B, if it’s focused on the purchaser’s feelings not about himself, but about the benefits accruing to the company. Mike Ellsworth‘s insight: My buddy Bryan Kramer calls this …
See on Scoop.it – Enterprise Social Media Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just hum Mike Ellsworth‘s insight: This is a good …
10 Mistakes We’ve All Made on Social Media (And How To Fix Them) Read more »
See on Scoop.it – Social Media and Marketing Research They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital …