Why Your CPG Brand Isn’t Remarkable | Social Media Today

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Seth Godin answered a question, “How do you turn something that is considered a commodity into a Purple Cow when the lowest price is the only thing that seems to matter to customers?” A Purple Cow, by the way, is defined as anything phenomenal and counterintuitive. We’ve seen hundreds of cows in our lifetime, but if we saw a purple cow, we couldn’t ignore it.

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