See on Scoop.it – Enterprise Social Media OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. Mike Ellsworth‘s insight: This is the second post in a series about brand evangelism. See on blog.socialmediaperformancegroup.com

See on Scoop.it – Enterprise Social Media Want to learn how to use Google + for your business. Check out these 5 key Google + tools that you should be using by Michael Todd Mike Ellsworth‘s insight: Another roundup of …

5 key #Google+ tools that you may not be using yet by @mqtodd Read more »

See on Scoop.it – Enterprise Social Media More and more customers are turning to social media channels for real-time customer care. Mike Ellsworth‘s insight: We talk a bit about the social call center on our blog: bit.ly/1bR0azs and in our Infinite Pipeline …

7 Critical Social Media Challenges for Contact Centres Read more »

See on Scoop.it – Enterprise Social Media Here is our annual piece – 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a Mike Ellsworth‘s insight: Joe Pulizzi and the …

50 Content Marketing Predictions for 2014 Read more »

See on Scoop.it – Enterprise Social Media Creating content is a manual job, but these 16 free tools can help you accelerate (and they’re pretty fun to use, too). Mike Ellsworth‘s insight: This is a great list of, as they …

16 Free Tools That Make Content Creation Way Easier Read more »