See on Scoop.it – Social Selling for Lawyers What do law firm leaders want in 2014? According to the 2013 Altman Weil Law Firms in Transition survey [law] “firm leaders [were asked] about their greatest challenge in the next 24 months.” …
Why 2014 will be the year of the law firm “sales pipeline” Read more →
See on Scoop.it – Enterprise Social Media My colleague Brian Solis and I recently pulled together data from four years of surveying digital strategists. We published the findings in a report The State of Social Business 2013 and also made …
See on Scoop.it – Enterprise Social Media Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social. Mike Ellsworth‘s insight: This article blows up some of the over-hyped techniques and …
See on Scoop.it – Enterprise Social Media Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list. Mike Ellsworth‘s insight: The tragedy of this …
See on Scoop.it – Enterprise Social Media Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy. Mike Ellsworth‘s insight: Years ago, while at …
How to Use Psychographics in Your Marketing: A Beginner’s Guide Read more →