See on Scoop.it – Enterprise Social Media Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats. Mike Ellsworth‘s insight: I would suggest downplaying any …

9 Social Marketing Metrics That Actually Matter Read more →

See on Scoop.it – Enterprise Social Media Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Mike Ellsworth‘s insight: As …

How Twitter Amplify Works | Social Media Today Read more →

See on Scoop.it – Enterprise Social Media The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews. Mike Ellsworth‘s insight: It had to happen. So Pinterest becomes …

Pinterest Partners With Brands to Add Information to Pins Read more →