See on Scoop.it – Enterprise Social Media Does a negative twitter message have infectious germs powerful enough to influence the behavior of tweeters? Maybe. Then again, maybe not. Mike Ellsworth‘s insight: The research shows some correlation between negative tweets and …
See on Scoop.it – Enterprise Social Media How Big Brands Are Using Supply Chain Storytelling — MainStreetPatagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative. Mike Ellsworth‘s insight: Karen Dietz’ insight: Now here is a …
Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too Read more »
See on Scoop.it – Enterprise Social Media The amazing secret to the marketing universe isn’t the newest or niftiest digital anything. Why? Because the media isn’t the issue. You see, digital media doesn’t really connect us. I’m going to tell …
Social Media Doesn’t Really Connect Us. What Does? Read more »
See on Scoop.it – Enterprise Social Media When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Mike Ellsworth‘s insight: Great infographic …
Infographic of the Week: The value of a Facebook fan | The B2B Guide to Social Media Read more »
See on Scoop.it – Enterprise Social Media The algorithms are coming! LinkedIn devises a new way of using big data to help recruiters find the best job candidates. Mike Ellsworth‘s insight: LinkedIn’s new algorithm-based feature, “People You May Want to Hire,” …
Who Should You Hire? LinkedIn Says: Try Our Algorithm Read more »