Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

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How Big Brands Are Using Supply Chain Storytelling — MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.

Mike Ellsworth‘s insight:

Karen Dietz’ insight:

Now here is a new kind of story cycle to consider — the stories of your product’s/service’s entire life cycle from beginning to end! This set of stories is also being called ‘supply chain’ stories.

ME insight:

People want to hear your story. Here’s a good way to tell it.

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