Social Media Doesn’t Really Connect Us. What Does?

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The amazing secret to the marketing universe isn’t the newest or niftiest digital anything. Why? Because the media isn’t the issue. You see, digital media doesn’t really connect us. I’m going to tell you what does.

Mike Ellsworth‘s insight:

It’s true that "Death of all other media" articles are mostly wishful thinking. This article makes the point that content is the key, no matter what medium. But most people haven’t figured out what kind of content to use effectively on social media.


Well, we’ve got a clue in our post Social Media is Not Advertising. Duh!

Via @MrCollaborative

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