Compete With Amazon by Creating Community
Competing with an e-commerce Goliath like Amazon.com can be a daunting task, but specialty merchants have some distinct advantages, including the capacity to forge strong ties with shoppers through a brand community.
This article covers a lot of the same ground as our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1
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