See on Scoop.it – Enterprise Social Media A short overview on how LinkedIn’s Sales Navigator upgrade can be used to repeatably enable sales teams to use (not abuse) their network to stimulate word of mouth to their target market(s), using …

LinkedIn Sales Navigator and social capital – 7 steps to repeatable social selling Read more →

See on Scoop.it – Enterprise Social Media An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy. Mike Ellsworth‘s insight: I’m not sure I entirely agree with Nick Usborne’s examples, but …

When crafting your story, don’t try to hook me. I’m not a fish. Read more →