Why Your Customers Prefer Company Websites Over Facebook Pages
See on Scoop.it – Enterprise Social Media
“Despite pouring millions into creating Facebook brand pages, most consumers still prefer a company’s website, according to an Open Forum post.”
However, your Website should be social-media-friendly . . .
Here’s an interesting stat from the article:
“According to the Incyte Group, which authored the report, marketers in America have dumped about $3 million into these fan sites and yet consumers still visit official websites more often than these pages. Nearly nine in 10 of the 2,000 folks who took the survey admitted that they look to a company’s website to find products and information. Their Facebook page? Not so much.”
Yes, if you don’t know how to use Facebook, it won’t be the place where people go . . .
See on fullquota.com