See on Scoop.it – Social Selling for B2B Competing with an e-commerce Goliath like Amazon.com can be a daunting task, but specialty merchants have some distinct advantages, including the capacity to forge strong ties with shoppers through a brand community. …
See on Scoop.it – Social Selling for B2B Today’s B2B buyers find the information they need via online search and social media. Use social selling to make sure they choose your solution. Mike Ellsworth‘s insight: The famous and talented Jill …
Oracle’s Social Selling Expert Reveals B2B Secrets Read more »
See on Scoop.it – Social Selling for B2B At BMW, Social Selling would have helped retain a loyal customer base. On April 18th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people. For …
How BMW Would Have Benefited from Social Selling Read more »
See on Scoop.it – Enterprise Social Media “I’m going to record this conversation, okay?” How Nixonian! The idea of being on the record is a scary one. It’s the hot button of, “This is added to your school transcript.” Mike …
See on Scoop.it – Enterprise Social Media What’s the best Twitter feed composition? Turns out, it’s a melting pot of original content, retweets, conversations, and random, witty comments. Mike Ellsworth‘s insight: Hmmm. So in other words, Be a Person (http://bit.ly/OrderBeAPerson). …
The Ideal Twitter Feed Composition » Social ROI Insights Read more »