In our previous post, Attracting Community Members, we discussed how to draw new members to your community, a part of our community building checklist.
In this post, we continue posting our exclusive checklist that you can use to execute your project for building your community – The Social Media Performance Group Community Building Checklist™. We discuss how to convert visitors into members.
Some rights reserved by Scott Smith (SRisonS)
Converting Visitors to Members
- Major requirement: A really good home page
- State the need you meet
- Invite visitors to join your community
- List some of the benefits of membership
- Test various alternatives (see the Optimizing for Google post for more on this)
- Measure
- Set quantifiable targets and track progress
- Use the techniques we’ve discussed in the Measure Results post
- Schedule reviews of metrics by your management at least quarterly
Next up: Community Building What NOT to Do
Converting Visitors to Members is the 170th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 414. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
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“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
