See on Scoop.it – Enterprise Social Media Why Most Businesses Are Anti-Social In A Social-Media Era Forbes While businesses used to be able to use the traditional media like a megaphone, now whatever they say through that megaphone is drowned …

Why Most Businesses Are Anti-Social In A Social-Media Era – Forbes Read more »

See on Scoop.it – Enterprise Social Media Follow these 10 Social Media Communications Leaders on Twitter to learn how they’re influential in shaping the future of enterprise social business. Mike Ellsworth‘s insight: Every time I see one of these lists, …

10 Enterprise Social Business Leaders You Must Follow on Twitter Read more »

See on Scoop.it – Enterprise Social Media Engagement is the leading metric US marketers use to measure their social marketing outreach and the primary goal of their social campaigns. Brand lift was also important, while increasing sales was a lesser …

Social’s Value Measured in Engagement Over Sales Read more »

The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps, …

SMPG Social Media Hall of Shame Read more »