See on Scoop.it – Enterprise Social Media Want to launch a brand ambassador program for your company? Click here to find out how. As the #DellCAP reunion wrapped up, Dell asked attendees what the ‘next steps’ should be…. Mike Ellsworth‘s …

10 Things to Remember When Creating a Brand Ambassador Program Read more »

See on Scoop.it – Enterprise Social Media First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock …

How to Staff and Structure to Become a Fan-Centric Brand Read more »

See on Scoop.it – Enterprise Social Media So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter.  The first was where a guy got on a plane and claimed …

This is Exactly Why Brands Hate Social Media Read more »