In our previous post, Use Social Media Monitoring Tools, we listed several free tools you can use to measure your social media presence.. In this post, we take a look at replacing ROI as the be-all, end-all metric for social …
In our previous post, Changing What We Measure in Social Media, we discuss why measuring social media requires some new kinds of metrics. In this post, we list several free tools you can use to measure your social media presence. …
In our previous post, Why Should You Track Social Mentions?, we examined the reasons why you might want to track what people are saying about you on social media In this post, we discuss why measuring social media requires some new …
In our previous post, Measure Social Media Results, we began to explore the topic of social media metrics. In this post, we examine the reasons why you might want to track what people are saying about you on social media. …
In our previous post, Don’t Sweat the Social Hierarchy, we enlarged on our theme from Social Media is the Megaphone and talked about social media as a conversation among equals. In this post, we begin to explore the topic of social media metrics. …