See on Scoop.it – Social Selling for B2B By Michael Chui (@mchui), Hugo Sarrazin (@HugoSarrazin), and Lareina Yee (@lareinayee) As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and …

Salespeople Need To Improve Their Social Media Skills Read more »

See on Scoop.it – Social Selling for B2B The coolest thing happening in b2b sales is the social insight that is coming into CRM systems and in daily emails; My favorite Sales 2.0 technology is hard to name, since I …

Sell yourself first, your company second, and your products third … Read more »

See on Scoop.it – Social Selling for B2B There is nothing new about selling being very social. What’s new is the way that social selling is conducted, and how to go about it. Mike Ellsworth‘s insight: Well, ues and no. …

Social Selling Is Not a Newly Discovered Marketing Strategy Read more »

See on Scoop.it – Enterprise Social Media Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same? Mike Ellsworth‘s …

How to Supercharge your Social Media Marketing Strategy with Employee Sharing Read more »