In our previous post, Emphasize Return On Engagement to Measure Social Media, we suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we delve a little …
One of Social Media Performance Group’s partners, Mike Ellsworth, is a semi-finalist in a curation contest and would very much like your vote. Curation refers to gathering interesting information and articles from the Web and publishing them on a platform such …
In our previous post, Using Online Promoter™ Score to Measure Social Media Effectiveness, we looked at various social media metrics. In this post, we suggest that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, …
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In our previous post, Using Net Promoter Score to Measure Social Media Effectiveness, we took a look at Net Promoter Score as a social media metric. In this post, we look at some other social media metrics, including Online Promoter …
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In our previous post, Social Media – Replacing ROI, we took a first look at replacing ROI as the be-all, end-all metric for social media. In this post, we take a look at Net Promoter Score as a social media …
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