See on Scoop.it – Enterprise Social Media Engagement is the leading metric US marketers use to measure their social marketing outreach and the primary goal of their social campaigns. Brand lift was also important, while increasing sales was a lesser …
Social’s Value Measured in Engagement Over Sales Read more »
The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps, …
See on Scoop.it – Social Media for Workforce Development Recruiters Find Limits to Large Social Networks – ExecuNet Survey Mike Ellsworth‘s insight: It had to happen. Recruiters on LinkedIn are finding themselves deluged with unwanted connection requests from unqualified candidates …
Recruiters Find Limits to Large Social Networks – ExecuNet Survey Read more »
See on Scoop.it – Social Selling for B2B Renew has developed “smart” recycling bins that detect passing smartphones’ Wi-Fi signals, and could soon be used to serve ads to specific individuals. Mike Ellsworth‘s insight: From the OMIGOD, that’s creepy! file: …
See on Scoop.it – Social Selling for B2B Google Plus for Business – The Google Plus Features You Should Know Business 2 Community The following is the third part in a series that will break down the fundamentals of Google …
Google Plus for Business – The Google Plus Features You Should Know Read more »