In our previous post, Social Media – Replacing ROI, we took a first look at replacing ROI as the be-all, end-all metric for social media. In this post, we take a look at Net Promoter Score as a social media …

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In our previous post, Use Social Media Monitoring Tools, we listed several free tools you can use to measure your social media presence.. In this post, we take a look at replacing ROI as the be-all, end-all metric for social …

Social Media – Replacing ROI Read more »

In our previous post, Changing What We Measure in Social Media, we discuss why measuring social media requires some new kinds of metrics. In this post, we list several free tools you can use to measure your social media presence. …

Use Social Media Monitoring Tools Read more »

In our previous post, Why Should You Track Social Mentions?, we examined the reasons why you might want to track what people are saying about you on social media In this post, we discuss why measuring social media requires some new …

Changing What We Measure in Social Media Read more »

In our previous post, Measure Social Media Results, we began to explore the topic of social media metrics. In this post, we examine the reasons why you might want to track what people are saying about you on social media. …

Why Should You Track Social Mentions? Read more »