A small section of a recent post called 3 Ways Social Media Affects Brands on the Practical Commerce site sent a chill up my spine. What was so horrifying, you ask? Well, if you’ve got the stomach to see the terrifying sentences I …
In the first post in this series How Can Social Media Scale? we identified a problem with scaling social media: social media community managers have limited capacity to deal with community interactions, and hiring legions of them is not scalable. In the …
If you read the previous post How Can Social Media Scale? and took all the hints, how to scale social media should be as plain as the nose on your face, or the friends on your Facebook. If you have …
In a discussion with a friend recently about how to scale up social media I was reminded of some similarities between a trend from the turn of the century and techniques for developing social media evangelists today. My friend and …
In our previous post, Create Your Internal Social Media Policy, we took a look at how you can create an internal social media policy. In this post, we give an example of a short social media policy. Social Media Policy …