You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is …

Social Media is Not Advertising. Duh! Read more »

In our previous post, Create a Company Profile on LinkedIn, we talked about how to create a company profile on LinkedIn. In this post, we start looking at how to add connections on LinkedIn. Some rights reserved by beau-foto Adding …

Adding Connections on LinkedIn – Invites Read more »

In our previous post, Create Your LinkedIn Profile, we continued our series with a discussion on what to consider before setting up your LinkedIn profile, and tips in doing so.  In this post, we will talk about how to create a …

Create a Company Profile on LinkedIn Read more »

In our previous post, Who is On LinkedIn, we continued our series with a discussion on who is on LinkedIn, including a look at demographics of average users, and characteristics of expert users, called LIONs.  In this post, we continue with …

Create Your LinkedIn Profile Read more »

In our previous post, Using LinkedIn to Search for Talent, we continued our series with a discussion on how to find and recruit talent on LinkedIn.  In this post, we continue with a look at who is on LinkedIn, including a …

Who is On LinkedIn Read more »