In our previous post, Measure Social Media Results, we began to explore the topic of social media metrics. In this post, we examine the reasons why you might want to track what people are saying about you on social media. …

Why Should You Track Social Mentions? Read more »

In our previous post, Don’t Sweat the Social Hierarchy, we enlarged on our theme from Social Media is the Megaphone and talked about social media as a conversation among equals. In this post, we begin to explore the topic of social media metrics. …

Measure Social Media Results Read more »

In our previous post, Enable Social Tagging, we looked at using social tagging sites to raise your site’s profile. In this post, we enlarge on our theme from Social Media is the Megaphone and talk about social media as a …

Don’t Sweat the Social Hierarchy Read more »

In our previous post, Social Media is the Megaphone, we took a look at enabling your community to speak. In this post, we examine using social tagging sites such as Digg and delicious to enable your community to find you. …

Enable Social Tagging Read more »

In our previous post, Social Media Relationship Stages, we took a look at the process of drawing your audience into a closer relationship. In this post, we talk about enabling your community to speak. Some rights reserved by Richard Masoner …

Social Media is the Megaphone Read more »