In our previous post, Executing Your Social Computing Strategy, we discussed starting to execute your social media strategy. But first, you need to determine how you’re going to approach social media. This post takes a look at some considerations and …
Think About Your Approach to Social Media: Be A Person Read more »
In our previous post, Assign a Social Media Monitor, we took a look at an important keystone of your social media strategy: social media listening. If you’ve followed all the advice in our previous posts, you’re finally ready to start …
In our previous post, Establish Key Performance Indicators for Social Media, we took a brief look at Key Performance Indicators (KPIs) that you should consider to help measure social media performance. In this post, we turn to an important keystone …
In our previous post, Understand the Social Media Maturity Stage of Your Organization, we suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we take a …
Establish Key Performance Indicators for Social Media Read more »
In our previous post, Emphasize Share of Conversation to Measure Social Media, we wrapped up our look at various social media metrics with Share of Conversation. In this post, we turn to the topic of whether your organization is ready for social …
Understand the Social Media Maturity Stage of Your Organization Read more »