We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net …
There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first …
We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your …
We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance? Image: ponsuwan / FreeDigitalPhotos.net No matter …
Characteristics of a Good Social Media Evangelist Read more »
Once you’ve found evangelist candidates, you’ll want to begin to establish relationships with them. Before doing so, it’s helpful to realize that there are various styles of evangelists. Intellectual Intellectual evangelists enjoy using rationality, ideas and evidence to persuade. They …