This is the third in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson – …
Many business leaders dismiss social media as a collection of toys and games for people who like to waste time talking about what they had for lunch, bowling irritated birds, and raising virtual crops. It’s true. Social media, like the …
Why Your Business Needs to Take Social Media Seriously Read more »
We’ve stressed in our books (http://bit.ly/OrderBeAPerson) and in our training that social media is all about relationships, not porting old-media tactics (advertising, marketing, promotion) to this new medium. The goal online is to create relationships and Be a Person. So …
8 Steps to Starting a Business Relationship Using Social Media Read more »
There are a bewildering array of social media sites. In this post, we define many of the popular sites and terms your company should be familiar with. This is the second in a series of excerpts from our book, Be …
The main difference between social media and snake oil is that social media works. We have more than 100 case studies in our Enterprise Social Media Framework across all industries and company types that show real benefits from the proper …
What is the Difference between Social Media and Snake Oil? Read more »