See on Scoop.it – Enterprise Social Media An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy. Mike Ellsworth‘s insight: I’m not sure I entirely agree with Nick Usborne’s examples, but …

When crafting your story, don’t try to hook me. I’m not a fish. Read more →

In our previous post, Top Things to Do on Facebook, we began a miniseries on the top things you should be doing on Facebook, starting with adding a like button to your website. In this post, we continue our miniseries on …

How to Add a Like Button on Facebook Read more →

See on Scoop.it – Enterprise Social Media Google+ posts you share with limited circles will not be showing in Google’s non-personalised search results. What about the link value? Mike Ellsworth‘s insight: So if you share posts on Google+ with only …

Google Doesn’t Index Selectively Shared Posts Read more →