When crafting your story, don’t try to hook me. I’m not a fish.

See on Scoop.itEnterprise Social Media

An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Mike Ellsworth‘s insight:

I’m not sure I entirely agree with Nick Usborne’s examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol: http://www.empathysymbol.com).

See on www.nickusborne.com