See on Scoop.it – Social Selling for B2B Even if you know persuasive techniques are coming, you can’t resist them when they are executed effectively … as the story of HoneyBell oranges shows. Mike Ellsworth‘s insight: These techniques are tried …

Why You Can’t Resist Persuasive Techniques (Even When You Spot Them) Read more »

See on Scoop.it – Enterprise Social Media Mark Zuckerberg thinks Facebook’s innovated by creating a place where people could share what wasn’t shared before, which is also why he thinks Snapchat.. Mike Ellsworth‘s insight: To me, the most important part …

Zuckerberg Details His Goals Read more »

See on Scoop.it – Enterprise Social Media Are you wondering how you’ll achieve your social media goals this year? Do you feel as if you’re spending lots of time on social media with little direction and few results? Mike Ellsworth‘s …

Four Steps to Achieving Your Social Media Goals Read more »

See on Scoop.it – Enterprise Social Media We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts Mike Ellsworth‘s insight: Here’s an important ingredient for better …

Insights Drive Better Customer Experience Read more »

See on Scoop.it – Enterprise Social Media Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. The “headline” of …

This is Your Real Social Business Strategy Challenge Read more »