Don’t sit on customer feedback

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This article originally appeared on  When you are driving a car, you get a steady stream of feedback from the road, from other drivers, from the dashboard gauges, and from the car itself.

Mike Ellsworth‘s insight:

Too often, organizations don’t have the proper visibility into the feedback their customers are giving them. The feedback may come from sales or support channels, but it doesn’t get widely distributed or acted upon.


This article talks about the problem.


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