In our previous post, Aim to Influence on Social Media, we explored what you can do with your social media community. In this post we take a look at leveraging your partners to promote your social media efforts. Source: The World …
In our previous post, Creating Social Media Community, we finished talking about creating our Social Media 4 C’s, Content, Context, Connection, and Community. In this post we explore what you can do with your community. Aim to Influence One of your …
Domino’s may just go from being considered (but not added) for our Social Media Hall of Shame to social media rock star fame. You might remember that back in April, 2009 a couple of immature Domino’s employees made a video …
Learning from Crisis: Domino’s Makes the Right Social Media Moves Read more »
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social …
Old Spice and Moneyball: Integrating Social Media Read more »
In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social Media, I asked “What do the Old Spice body wash ‘The Man Your Man Could Smell Like‘ campaign and the movie Moneyball …