In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social Media, I asked “What do the Old Spice body wash ‘The Man Your Man Could Smell Like‘ campaign and the movie Moneyball …
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? No, I’m not thinking it’s that they both have sports tie-ins (Old Spice’s actor, Isaiah Mustafa, was a …
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Lots of people do year-end retrospectives on various topics. We’d like to take a look at the year’s blog posts and highlight our (not necessarily your) favorites. Some rights reserved by Ed Yourdon Social Media Hall of Shame The Hall is …