What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? No, I’m not thinking it’s that they both have sports tie-ins (Old Spice’s actor, Isaiah Mustafa, was a …
Old Spice and Moneyball: How Marketers Must Learn to Love Social Media Read more »
Lots of people do year-end retrospectives on various topics. We’d like to take a look at the year’s blog posts and highlight our (not necessarily your) favorites. Some rights reserved by Ed Yourdon Social Media Hall of Shame The Hall is …
We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net …
There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first …
We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your …