See on Scoop.it – Enterprise Social Media Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons …
What Type of Content Should You Create: Long or Short? Read more »
You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …
Your Salesforce is Not Ready to do Social Selling Read more »
See on Scoop.it – Enterprise Social Media Any company can create word-of-mouth ad — all it takes is a clever idea and skillful execution. Mike Ellsworth‘s insight: Nobody really know how and why things go viral. If anyone could crack …
How These 10 Marketing Campaigns Became Viral Hits Read more »
See on Scoop.it – Enterprise Social Media When you’re starting a social company, building a loyal and engaged community is paramount. Mike Ellsworth‘s insight: We couldn’t have said it better. Check our social selling book, The Infinite Pipeline: How to Master …
How to Grow an Awesome Community to Fuel Your Social Startup Read more »
See on Scoop.it – Enterprise Social Media Dear Mr. or Mrs. Baby Boomer Executive, I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless. The tools and tactics you have …
Open Letter to Boomer Executives | #AskaMillenial Read more »