What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? No, I’m not thinking it’s that they both have sports tie-ins (Old Spice’s actor, Isaiah Mustafa, was a …
Old Spice and Moneyball: How Marketers Must Learn to Love Social Media Read more »
We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net …
There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first …
We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your …
We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance? Image: ponsuwan / FreeDigitalPhotos.net No matter …
Characteristics of a Good Social Media Evangelist Read more »