OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. …
It’s the End of Segmentation As We Know It (And I Feel Fine) Read more »
You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is …
In our previous post, Create a Company Profile on LinkedIn, we talked about how to create a company profile on LinkedIn. In this post, we start looking at how to add connections on LinkedIn. Some rights reserved by beau-foto Adding …
In our previous post, Create Your LinkedIn Profile, we continued our series with a discussion on what to consider before setting up your LinkedIn profile, and tips in doing so. In this post, we will talk about how to create a …
In our previous post, Who is On LinkedIn, we continued our series with a discussion on who is on LinkedIn, including a look at demographics of average users, and characteristics of expert users, called LIONs. In this post, we continue with …