What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social …
Old Spice and Moneyball: Integrating Social Media Read more »
In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social Media, I asked “What do the Old Spice body wash ‘The Man Your Man Could Smell Like‘ campaign and the movie Moneyball …
In our previous post, Sample Social Internal Social Media Policy, we took a look at a sample internal social media policy. In this post, we return to the subject of engagement and how to technically support it. Some rights reserved …
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? No, I’m not thinking it’s that they both have sports tie-ins (Old Spice’s actor, Isaiah Mustafa, was a …
Old Spice and Moneyball: How Marketers Must Learn to Love Social Media Read more »
We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net …