Old Spice and Moneyball: Integrating Social Media
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and …
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Tag: enterprise
Old Spice and Moneyball: Embracing Social Media
In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to …
Technical Support for Social Media Engagement
In our previous post, Sample Social Internal Social Media Policy, we took a look at a …
Old Spice and Moneyball: How Marketers Must Learn to Love Social Media
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and …
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Creating a Social Media Evangelism Program
We started this series with a simple question: How Can Social Media Scale? Along the way we …
How to Identify a Bad Social Media Proposal
There is a simple way to tell if that social media proposal on your desk is …
Supporting Social Media Evangelists
We’ve talked about the specific ways to support the different evangelism styles in the previous post, …
Characteristics of a Good Social Media Evangelist
We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting …
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Understanding Social Media Evangelists
Once you’ve found evangelist candidates, you’ll want to begin to establish relationships with them. Before doing …
Finding Social Media Evangelists
The goal of social networking is not to be a one-person show, but to create an …