Create an External Social Computing Strategy is the ninth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form …

Create an External Social Computing Strategy Read more »

Decide What Your Business Will Do About Social Computing, pt. 2 is the seventh in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), …

Decide What Your Business Will Do About Social Computing, pt. 2 Read more »

This is the fifth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson save …

First Steps Toward a Social Media Strategy Read more »

This is the third in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson –  …

Why Social Media? Read more »

We’ve stressed in our books (http://bit.ly/OrderBeAPerson) and in our training that social media is all about relationships, not porting old-media tactics (advertising, marketing, promotion) to this new medium. The goal online is to create relationships and Be a Person. So …

8 Steps to Starting a Business Relationship Using Social Media Read more »