This is the sixth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson save …

Decide What Your Business Will Do About Social Computing Read more »

This is the fifth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson save …

First Steps Toward a Social Media Strategy Read more »

This is the fourth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson save …

How is Social Media Relevant to Business? Read more »

This is the third in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson –  …

Why Social Media? Read more »

Many business leaders dismiss social media as a collection of toys and games for people who like to waste time talking about what they had for lunch, bowling irritated birds, and raising virtual crops. It’s true. Social media, like the …

Why Your Business Needs to Take Social Media Seriously Read more »